Comedy Central needed a branding solution that more firmly attached the network to their programming while reaching a younger audience. We began with the insights that (1) comedy is inherently social, and (2) the content needed to travel in a branded way across platforms. To truly solve what we believed to be Comedy Central’s core challenges, we realized we needed to go beyond on-air branding and come up with a solution that would let viewers to know when they were in the presence of comedy central—on any and every platform—and to help them share content without losing sight of the fact that Comedy Central was behind it.
Awards: Art Director's Club THE LAB won Gold in the Design category for a branding campaign.
One Show THE LAB won a Silver Pencil for Logo Design.
Brand NewAwards/ Underconsideration THE LAB won in three categories - Comprehensive Identity Program, Logo Design (we were best for category for this) and Logo/Identity Animation.