Nike+ FuelBand Pitch

Fuelband1.png
fuelband2.png
fuelband6.png

Description

A pitch for an outdoor billboard showing Fuelband data from around the city to advertise Nike's Fuelband release in 2014.  The goal was to visualize the massive amounts of fuelband data Nike+ logs each day, and show competitiveness around the city. 


Details

Project: Nike+ Fuelband

Roles: Technical Direction, Project Management, Design, 2D Animation, Compositing

Tools: After Effects, Cinema 4D, Photoshop